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Gefen Stav

Product Designer

My portfolio

About me

Product Designer experienced in designing for complex ecosystems and B2B SaaS products. With a foundation in Psychology and Neuroscience, I combine analytical thinking with creative design to deliver user-centered solutions. I lead design initiatives from concept to delivery and am passionate about simplifying complex workflows into clear, intuitive experiences.

Experience

UX Designer at Check Point

Oct 2021 – Oct 2025

  • Led end-to-end UX design for complex security products (Verity, Copilot, Dome9), transforming heavy technical data into intuitive, user-friendly experiences.
  • Collaborated closely with Product Managers and R&D teams in an Agile environment to ensure design feasibility and seamless delivery.
  • Conducted user research and competitor analysis, leveraging insights to drive design strategy and optimize user flows for maximum efficiency.

UX Designer at Cyberbit

Mar 2020 – Oct 2021

  • Designed complex cyber security interfaces in an Agile environment, collaborating closely with Product and Dev teams.
  • Led usability testing and competitor analysis, creating wireframes and prototypes to validate and improve user flows.

Education

UX Design course at “John Bryce” by Tal Florentin

2019

B.A. in Psychology, Neuroscience and Cognition — Ben-Gurion University

2014 – 2017

Tools & Technologies

  • Figma
  • Figma Make
  • Claude
  • ChatGPT
  • Jira
  • Monday

Languages

Hebrew (native), English (Advanced)